Podcasts provide a very attractive return on investment. The chart below shows their usage statistics from one of our clients’ podcast series.
We’ve found this pattern repeating with almost every podcast series we’ve created – as more people discover the podcasts, they tell their friends, and the usage continue to grow over time.
click image for a larger version
What does this mean for your business or organization ?
Creating professional and compelling audio or video brings long-lasting results. It adds another level of engagement – visitors can listen and view your podcasts on your web site, as well as on their portable devices. We know that over time, their usage actually increases – and because of this so-called ‘long tail effect’ , your message goes further, and lasts longer.
We can work with you in whatever manner suits your needs, but most of our clients use our end-to-end services, where we take care of all the aspects of podcast production and distribution. We can create iTunes specific ‘enhanced’ podcasts as well as video casts designed for distribution via iTunes, YouTube and other video sharing sites.
We use only the best audio equipment to record our podcasts and record on-location or in-studio. We also specialize in conference podcasting.
Want to know more ? Email email@example.com for a free consultation and pricing.
For examples of recent podcasts produced by Robert Ouimet, please click here.