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	<title>Robert Ouimet &#187; return on investment</title>
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		<title>Podcast Return on Investment</title>
		<link>http://www.robertouimet.com/2008/09/podcast-return-on-investment/</link>
		<comments>http://www.robertouimet.com/2008/09/podcast-return-on-investment/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 22:05:32 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[return on investment]]></category>

		<guid isPermaLink="false">http://robertouimet.com/?p=141</guid>
		<description><![CDATA[Podcasts provide a very attractive return on investment. The chart below shows their usage statistics from one of our clients&#8217; podcast series. We&#8217;ve found this pattern repeating with almost every podcast series we&#8217;ve created &#8211; as more people discover the podcasts, they tell their friends, and the usage continue to grow over time. click image [...]]]></description>
			<content:encoded><![CDATA[<p>Podcasts provide a very attractive return on investment.  The chart below shows their usage statistics from one of our clients&#8217; podcast series.</p>
<p>We&#8217;ve found this pattern repeating with almost every podcast series we&#8217;ve created &#8211; as more people discover the podcasts, they tell their friends, and the usage continue to grow over time.</p>
<p><a href="/wp-content/images/podcasts_monthly_comparisons_lg.gif"><img class="alignnone size-full wp-image-145" title="podcasts_monthly_comparisons_sm" src="http://robertouimet.com/wp-content/images/podcasts_monthly_comparisons_sm.jpg" alt="" width="490" height="416" /></a></p>
<p><em>click image for a larger version</em></p>
<p><strong>What does this mean for your business or organization ?</strong></p>
<p>Creating professional and compelling audio or video brings long-lasting results.   It adds another level of engagement &#8211; visitors can listen and view your podcasts on your web site, as well as on their portable devices.  We know that over time, their usage actually increases &#8211; and because of this so-called &#8216;long tail effect&#8217; , your message goes further, and lasts longer.</p>
<p>We can work with you in whatever manner suits your needs,  but  most of our clients use our end-to-end services, where we take care of  all the aspects of podcast production and distribution.  We can create iTunes specific &#8216;enhanced&#8217; podcasts as well as video casts designed for distribution via iTunes, YouTube and other video sharing sites.</p>
<p>We use only the best audio equipment to record our podcasts and record on-location or in-studio.  We also specialize in conference podcasting.</p>
<p>Want to know more ?  Email <a href="mailto:info@robertouimet.com">info@robertouimet.com</a> for a free consultation and pricing.</p>
<p>For examples of recent podcasts produced by Robert Ouimet, please <a href="/category/podcast/">click here</a>.</p>
<p><!--<br />
Want to hear what we've been up to ?</p>
<p>Capers Whole Foods Market:<br />
Real Chefs Cooking Real Food, for Capers Community Markets.<br />
Featuring Vikram Vij, Nathan Hyam and others.<br />
Subscribe to the feed:<br />
feeds.atlargemedia.com/capers</p>
<p>The Raincoast Books:<br />
Literary Podcast Series, featuring author Anthony Bourdain and others.<br />
Subscribe to the feed:<br />
feeds.atlargemedia.com/raincoast</p>
<p>Leading Edge BC:<br />
Featuring Glenn Entis, Senior Vice President, Electronic Arts World Wide Studios and Dylan Collins, CEO and co-founder, DemonWare. feeds.atlargemedia.com/lebc</p>
<p>New Media BC:<br />
Featuring Kelly Zmak of Radical Entertainment and VRML pioneer Mark Pesce:<br />
feeds.atlargemedia.com/nmbc</p>
<p>If you're using iTunes, navigate to the podcast section and search on Capers, Raincoast, NMBC or LEBC.</p>
<p>Raincoast Books at iTunes - click for a larger image</p>
<p>Raincoast Books podcasts at iTunes.  (click the image for a larger version)</p>
<p>--></p>
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